Bringing together all stakeholders contributing to a sustainable plant-based nutrition system, pioneering the transformation towards plant-based foods, creating interest and awareness among consumers, shaping relevant policies, and encouraging stakeholders under its umbrella to engage in scientific research and innovation for plant-based foods.

The association will achieve its mission through the following ways: 

• Facilitating and promoting a policy environment that fosters innovation in sustainable plant-based food solutions, regulatory preparation, and scientific research; 

• Advocating for regulations and policies that promote the transition to plant-based foods at the national and international levels; 
• Informing thought leaders and the public about the benefits and opportunities of the plant-based food category in transitioning to sustainable food systems; 
• Monitoring developments in the field of research and innovation in plant-based foods, as well as national and international opportunities, and, if necessary, becoming a part of them.