Bringing together all stakeholders contributing to a sustainable plant-based food system under one roof to lead the transition to plant-based foods and raise awareness, guide relevant policies, and encourage stakeholders under its umbrella to conduct scientific research and innovation in plant-based foods.

The association will fulfill its mission through the following means:

• Facilitating and encouraging innovation in sustainable plant-based food solutions, promoting the development of regulations and scientific research;

• Advocating for regulations and policies that promote the transition to plant-based foods at the national and international levels;
• To inform thought leaders and the public about the benefits and opportunities of the plant-based food category in the transition to sustainable food systems;
• Monitoring national and international developments in the field of research and innovation related to plant-based foods and the opportunities they present; participating in these developments when necessary.